Not an AI agency.
We build software
on agency judgment.
50 years running agencies, now building the software that powers them. AI is how we move fast.
Built here. Running in production.
The same team that ships client work builds our own products.
MarginIQ
Know your margin before you quote.
Reads your past proposals and rate cards, then prices the next bid.
Visit MarginIQ →Pulse
Test campaigns before you spend.
Runs your campaign past hundreds of AI personas before a real audience does.
Visit Pulse →Three ways we build.
We don’t sell hours. Each line has a name, a shape, and a price.
Forge
Custom software, shipped in 12 weeks.
Custom software, built from scratch. About 14 builds a week.
Masthead
Editorial velocity that compounds, quarter over quarter.
Websites built from scratch, for teams that publish like a newsroom. The site behind a ten-year-old agency: #1 in ChatGPT for its niche.
Orbit
Co-built, not subcontracted. Equity, not invoice.
We build it with you for a stake. Two or three a year.
Shipped, measured, in production.
Almost Impossible Agency
Ten-year-old agency rebuilt to publish like a newsroom.
Obscura
Local-first PII redaction for ChatGPT prompts, MIT-licensed.

30+ years across MENA agencies and creative direction.

15 years in software and AI, 10 years inside advertising.
Tell us what you’re trying to ship. Or just say hi.
Forge and Masthead run by sprint slot; everything else is rolling. We respond within 24 hours either way.
How fast can an engagement start?
Send a two-sentence brief; we reply within 24 hours. If a Forge slot is open, kickoff is days away. Current-quarter slots are shown above.
What does a build cost?
Fixed scope, no hourly billing. Most Forge builds land in €40K–€100K, Masthead sites in €15K–€40K, Beacon sprints below that. A 30-minute call gets you a number.
What do we need from you?
A problem worth solving and access to whoever owns it. Architecture, build, and deployment are on us, with production code from week one.
Where does our data live?
We're a Barcelona SL, GDPR-first. Builds deploy to infrastructure you own or we manage on Vercel and Cloudflare. NDA on request.
What happens after launch?
Weeks 11–12 of every Forge build are hardening: performance, security, monitoring, docs. Evolve retainers (€4K–€12K/mo) keep the bench on call after that.